Best Ways to Extend Email Conversion Rates

Marketing | 2 Min Read

Best Ways to Extend Email Conversion Rates

Overview

Email conversion rates are the percentage of subscribers who become customers after engaging with your email content.

Below is the calculation for conversion rate:
Email Conversion Rate = [No. Of Conversion/No. Of Delivered Email] x a hundred

Why Conversion Rates Matter?

Conversions are what drive business, increasing the revenue & proving how valuable your owned channels truly are. Acquiring subscribers and sending great content are crucial pieces, but the most critical step in the marketing process is to convert our audience and they become our loyal customers. This is the reason analyzing and increasing your conversion rate is so important. And conversion rates differ depending on your industry.

How to Increase Conversion Rates

Below are strategies to increase conversion rates:

1: Opt for a good subject line

  • The subject line is the very first thing your customers can see. Reading it, the client can decide whether or not to open your email or not.
  • A subject line that supports the subject of your content.
  • Create a horny subject line.

2: Segmentation and Personalization

  • Segment your recipients supported demographics, browsing activity, and buy history. This may build your emails extremely relevant to the receiver that successively will increase the gap and conversion rates.
  • Segmentation, personalization is additionally crucial for your email conversion rate.
  • Personalization will increase gap rates by the twenty-sixth. Build the emails sound like they're directly returning from somebody within the company, instead of machine-controlled emails.

3: Responsive style

  • Around forty-six percent of all emails are opened from a mobile device.
  • To make certain your emails are responsive and fascinating in mobile:
    • Use a little subject line (preferably 30-35 characters)
    • Use white area and keep the copy as telegraphic as potential
    • Optimize the image file sizes to load quicker
    • Have a well-defined CTA button

4: Use Links Wisely

Including links in emails is crucial; the links that we include should be applicable to your content and drive conversions, as this on-site activity directly relates to conversion rate.

  • Make them easily found and emphasized in your email design
  • Have a clear call-to-action (CTA) to encourage a click
  • Make sure all links work and lead to the correct place
  • Do not add too many links that will overwhelm subscribers

A/B testing & Tracking

Including links in emails are crucial, the links that we include should be applicable to your content and drive conversions, as this onsite activity directly relates to conversion rate.

  • Make them easily found and emphasized in your email design
  • Have a clear call-to-action (CTA) to encourage a click
  • Make sure all links work and lead to the correct place
  • Do not add too many links that will overwhelm subscribers