Why pay attention to subject lines?
A great email begins with a subject line that captures your recipients' attention. People are more likely to read our content if the subject line is personal or descriptive. Whatever strategy we use, it's important to keep your audience in mind and try out different words and phrases to see which ones they like.
The Importance of Subject line:
- 47% open an email based on its subject line
- Personalized subject line increase 22% more open rates
- 46% of emails are opened on mobile phones
- An email with empty subject lines get 8% higher open rates
- 6% of subject lines use all lowercase letters
- Emoji’s in the subject line increase 56% of higher open rates
Strategies to enhance open rates on email subject lines:
- Should be descriptive- Instead of seasonal slogans, convey the benefits of your promotions or draw attention to specific discounts in the subject lines.
- When compared to big subject lines (8+ words), short subject lines (less than 7 words) perform 65 percent better. Long email subject lines are sometimes misinterpreted as an indication of poor email content. Less is more in this case.
- Keep punctuation to a minimum—no more than three punctuation marks per subject line is ideal. If you use too many punctuation marks in your email, it will appear spam.
- Make use of numbers—numbers have a way of impressing people. They can also help you get some reputation. Why not put it in the subject line if you have precise data to provide (or should have).
- A/B testing- A/B testing or split testing your email subject line is producing and comparing two or more variants of your subject line and separating the one that performs better or stimulates the attention of your audience.
8 Variables in Email Subject Lines to Test for Better Results:
- Creating a sense of urgency
- Adding emoji’s
- Capitalized words and sentence cases
- Single-word subject lines
- Statement vs. question
- Numbers and lists