Are Your Sales and Marketing Team Aligned in Pace? Here are Some Positive Signs!

Sales | 3 Min Read

Are Your Sales and Marketing Team Aligned in Pace? Here are Some Positive Signs!

Any business organization processing marketing and sales should coordinate at work as they are interdependent for support. Many instances where these teams were not working at pace resulted in a huge decline in company/business growth. A marketing team always focuses on promoting your products/services and assists in your business growth.Here are Some Positive Signs!

Whereas a sales team is into selling your products to the right prospects found by market research..

The growth of a business is directly proportional to the coordination between the teams. An effective strategy of all the teams will definitely result in getting more business. Hence, anyone in higher positions to manage these teams should keep an eye on their coordination n work. Here are the top five signs that you must watch out for in your teams.


A must-have feature for every aligned team is that they are working towards attaining the same goal. It is not always about who work relentlessly to achieve the targets but it is all about how they divide the work and goals to achieve individual success. In short, both the teams have the same vision and goal on the bottom line. To achieve a common goal team should have a tactical approach on either end. Keeping customer experience as a main priority the strategies can be designed.

Honest Approach:

It always doesn’t favor us the way we need it to be. Yes, we may find pitfalls in sales growth, or many a time marketing strategies go wrong. Marketing and convincing a customer to buy your product is all about the intuition we have about the customers needs. Hence, both teams must bring up the issues openly and discuss them honestly. When there is a difference in issue, make sure that the teams interact openly and accept the suggestions positively and work accordingly.

Trust Factor:

The usual grumble we get to hear from the sales team is that the marketing team is not getting the right prospects or leads for sales and simultaneously the marketing team points sales team for not closing the deals. These issues project a negative image of lack of trust between the teams where each of them tries to prove their statement and not work towards solving the problem. The growth of an organization is solely dependent on the team’s trust in each other.

Learn, Work Together:

No matter how much expertise you have in the team, the learning gets better every day. If the teams can learn together and implement the work together, that can be a major reason for the growth of a business. No ideas and strategies work best for the first time, but by accepting it with no pleasure and incorporating trial and error methods. The teams can grow big and smart in getting the deals.

Visible Growth:

The growth of an organization can be measured by the number of variants. Many types of research have proved that the right alignment of teams can result in the rapid growth of a business. By coordination in a team, the company can expect 208% of marketing revenue. 36% of companies retain their customers through good alignment in the teams.

Though at initial stages it is difficult to track the growth attributed to this strategy, a noticeable difference can be seen in the defined period.